More about Premium Content Writing at SwiftCom.

Content writing is a very general term that can refer to many aspects of your website’s creative and informative representation. At SwiftCom, we see content writing purely as the written words in blogs, articles and product descriptions that appear on your website. However, written content can become spammy and superficial if you don’t apply proper writing techniques. In fact, poor content can actually hurt your website’s SEO and, consequently, affect your conversion rates. 

Luckily, the opposite is true for good and proper written content.

Why is Good Content Essential?

Appointing a content writing team to your website can be a headache to start with. Why not just pay the freelancer that offers next to nothing for thousands of words? Well, as it turns out, good content writing is more than just words to make a web page look full. There are several ways in which good content writing benefits your website’s presence on the internet.


As mentioned before, poor writing techniques and misleading content will lead to a poor SEO score in the long run. Therefore, it’s important to appoint a content writing team that works closely with an SEO company, and are aware of proper SEO strategies, to ensure your website steadily builds its rankings. 

A few examples of proper SEO writing techniques are:

  • Producing relevant and original content
  • Using reputable and relevant backlinks
  • Good content structure
  • Proper keyword research
  • Creating relevant meta descriptions

We’ll elaborate more on a few of these principles later on.

Convincing the client

Probably one of the greatest benefits of proper content writing is posing a convincing representation of your product to potential clients. Through direct call to action techniques with relevant links to your products in informative blog articles and posts, clients won over to consider your product. Informative content that elaborates on the features and unique selling point makes your potential client feel safe to make the purchase since they had the opportunity to research the product beforehand.

Come back later

Properly written content works great for building brand awareness. Regularly posting content on your website that relates to your products helps customers to get to know your business much better. 

Brand awareness is built over time through patience and a lot of effort. However, the results are amazing! Customers learn to trust your brand and, consequently, would rather opt for your product than someone else selling the same thing.

SwiftCom Content Writing: Our Approach

Every content writing company has its own approach and strategy that makes it unique.

Our Process

When writing your content, we want to be as accurate and thorough as possible in meeting your content needs. Therefore, we follow a fine-tuned process that ensures satisfaction with our clients. We’ll frequently be in touch with you and your SEO company to ensure that we meet their SEO strategy, as well as staying true to your brand and business in the content we produce.

Content pillars

Keyword research was always the fundamental part of writing proper SEO content. However, in recent years, all that has changed. With Google bringing out from 500-600 new algorithms every year, SEO is an ever-changing business. Even more so, is SEO-friendly content writing. 

Right now, the most favourable way to improve this is by creating content pillars in your website that are the core topics for blog posts and articles. This way, information is organised and ready for Google’s algorithm to be recognised and, in turn, result in a higher ranking. 

Content pillars also provide for a more user-friendly experience when potential customers are navigating on your website. By organising content efficiently, your customers can easily find topic-related info when they want some answers or advice.

Keyword research

The importance of content pillars, however, doesn’t completely eradicate the need for using proper keywords and doing thorough keyword research when planning content. 

Keyword research is a great way to determine what your audience is already interested in. By using keyword research, we can see what your potential customers search for most and cater to that need.

Using proper keywords also prevents duplicate or too similar content creation on your website (Google’s SEO algorithms also discriminate against duplicate content!). This practice keeps things interesting and original, providing your site visitors with a refreshing browsing experience.

Gaps in other website content

As part of SwiftCom’s SEO strategy, our content writing team is tasked to fill the gaps in the content writing market. Like we explained on our SEO page, a website with original content that fills gaps in the content market is more likely to rank than a website that simply rewrites content from other pages.

But what are these “gaps”?

Let’s imagine you want to write an article titled “The Rainbow”. 

When doing a quick search, you might find that there are hundreds of articles explaining and elaborating on the colours green, blue and violet. The easiest would most certainly be to write about these colours since there is a lot of information readily available to quickly produce a blog. 

However, when you choose to do more research and write about the colour red, the reward will be much greater. This is because next time someone searches the phrase “red colour” the chances of your blog post ranking will be much higher than if you were to write about any of the popular colours.

This is why it’s crucial to produce blogs that cater to a certain niche market, rather than write about something general that already exists in a thousand different versions. As it is, this method is much more time consuming, as more research is required in producing tailored written content for your website. However, once your niche market is determined and catered for, the reward will be much greater in your website’s results.

Leave it to the experts

SwiftCom is a team of highly qualified and talented software and infrastructure engineers who strive to provide our clients with the best eCommerce and online experience. Together with our team of designers, we create world class platforms.

We make use of technologies like Google Cloud Platform, Redis Object caching, Cloud Flare CDN, WordPress, React Frameworks and many more.

Our Head Office is in Pretoria and we have a regional office in Cape Town.  

Our Clients

Get in touch with us today.

Did this page interest you? Would you like to work with SwiftCom? If so, you can contact our team and we’ll see how SwiftCom can better understand your needs.