Website Optimisation

How does your website perform for day to day visitors? Don’t let a sluggish website tarnish the brand you have cultivated. We can ensure your users will be met with a world-class optimised and performant site, securing your brand position and improving the user experience.

Have you looked at your page load speeds?

Website performance is an often overlooked part of web development, but this is changing in recent years as the value of page load speeds become more and more apparent. The fact is, users are impatient when visiting sites online and in the time it takes your web page to load you are probably losing more than half of your visitors, especially on mobile.

And mobile visits are growing — fast. In the smartphone era you can no longer assume that most visits will occur from a speedy desktop, in fact more people are browsing from their phones than from all other devices combined. And a visitor on their phone has a slower connection, a slower processor and a shorter attention span adding even more emphasis on the importance of page load speed!

Your website’s page load speeds can no longer be ignored. Let us help you get back on track and give your site the boost it needs to stand out from the crowd.

Website Traffic

In 2018, Google announced that changes to their ranking algorithm will now use the page load speed of your site as a ranking factor for online searches on mobile, while page speed has already been factored into the algorithm for desktop searches since 2010.

This means that even with perfectly architectured search engine optimisation, your ranking on search results could still suffer if your website is slow to load! And if your site does not rank on searches, you are losing out potential customers who are more likely to visit a competitor.

We can help you get a grip on your site performance by not only testing site speed, but by using the real-world metrics of the users visiting your site to ensure day-to-day operations are running as they should.

Conversion Rate

How fast your website loads is one of the most important factors for the success of your business. It’s true! According to research by Google, a whopping 53% of users visiting your site on mobile will abandon it if the site takes any more than 3 seconds to load. And the mobile experience might be more important than you realise, as the same study shows that more than half of all internet traffic happens on mobile devices.

And a study by Akamai (who serves between 15% and 30% of all web traffic) showed that for each 0.1 seconds that your online store takes to load, you lose 7% in conversion rates.

Simply put, customers won’t wait around for your page to load and it has a direct impact on the amount of sales your online store will receive.

User Experience

While it’s easy for marketing gurus to get lost in the details of key words, content and the perfect front-page banner, there is another piece of the user experience puzzle that is often overlooked: page load speed. It is a cruel irony when so much effort goes into the design and marketing of a page, and it all goes to waste due to lack of user engagement because visitors lose interest after waiting too long for the page to load.

Website performance should be one of the core focus points of your online marketing as it has a direct impact on the effectiveness of marketing, acquisition, sales and customer engagement, and it can have a debilitating effect on brand experience when neglected.

Long story short, if you are serious about your online presence, then the performance of your website cannot be understated!

Case Studies

Master Drilling

We have optimised Master Drilling’s website and improved their Google Page Speed score from 12 to 97 on Desktop, and from 16 to 81 on mobile. We managed to decrease the typical load time that most of their users experience from above 12 seconds, to below 3 seconds. There was a total improvement of 687% on their website.

Leave it to the experts

SwiftCom is a team of highly qualified and talented software and infrastructure engineers who strive to provide our clients with the best eCommerce and online experience. Together with our team of designers, we create world class platforms.

We make use of technologies like Google Cloud Platform, Redis Object caching, Cloud Flare CDN, WordPress, React Frameworks and many more.

Our Head Office is in Pretoria and we have a regional office in Cape Town.  

Our Clients

Get in touch with us today.

Did this page interest you? Would you like to work with SwiftCom? If so, you can contact our team and we’ll see how SwiftCom can better understand your needs.