While it’s easy for marketing gurus to get lost in the details of key words, content and the perfect front-page banner, there is another piece of the user experience puzzle that is often overlooked: page load speed. It is a cruel irony when so much effort goes into the design and marketing of a page, and it all goes to waste due to lack of user engagement because visitors lose interest after waiting too long for the page to load.
Website performance should be one of the core focus points of your online marketing as it has a direct impact on the effectiveness of marketing, acquisition, sales and customer engagement, and it can have a debilitating effect on brand experience when neglected.
Long story short, if you are serious about your online presence, then the performance of your website cannot be understated!