What is SEO?

Search engine optimisation is everything to do with optimising your website so its found for the correct searches on search engines like Google. Think of a telephone book. If you’re looking for a “plumber”, you don’t want the local doctor’s number, do you? SEO is making sure the plumber is found when people search for anything related to their business. It’s done in many different ways and there are no one-size-fits-all.

A Quick Intro for Everyone

At SwiftCom, we love Ahrefs. They have a powerful platform that provides valuable insights on any business’s website. Watch their video below to learn more about SEO.


About 5 billion searches happen on Google every day. Imagine you could only get 0.000001% of those searches in clicks. That would be a staggering 5000 clicks per day. That’s huge.

Also worth noting is the fact that commercial searches sometimes have 27x fewer searches than informational ones. This means that you shouldn’t only focus on ranking for your commercial keywords. Also, focus on ranking for informational keywords in your sector.

Another fact you might now have know is that SEO is actually child element what of what is called Search Marketing. Do you know what the other 50% of Search Marketing is? Well, it’s actually called SEM.

More about SEM.

SEM stands for Search Engine Marketing, basically anything to do with ads. Online ads are very important for your business. Google is using up a lot more space for online ads than in previous years. So it’s very important to secure your seat up there, especially since your competition is most likely running an ad on your company name.

This means that if you’re not running an ad on their name and your own name, they’re hogging your traffic and you’re losing a lot of potential business.

Another great thing about SEM is that you can utilise tools like Google Ads to instantly get search results and ideas. Ads can also help you to explore new keywords and see whether you can instantly generate leads from certain keyword searches.

On and off-page SEO

On-page SEO is anything to do with the optimisation of your website pages themselves. Things like open graph data or meta descriptions are seen as on-page SEO. P.s. it’s super easy to edit meta descriptions of a WordPress website. You can simply install the Yoast plugin and edit almost any post type in WordPress. Another important factor for on-page SEO is page speed.

Do you actually know how fast your website loads according to Google’s page speed tester? If you don’t, you should definitely consider asking your SEO company about that or even going to the mentioned link and running a test yourself. The results are pretty easy to understand. However, if you need help understanding the results or assistance in fixing any errors on the page, you can speak to our team.

A big factor taken into account when ranking a website on Google is page speed. At SwiftCom, we believe that page speed is extremely important. You can find out why here.

Why is Page Speed Important?

Consider the following two examples:

Super Slow:

  • Long checkout queues. 
  • Slow till staff. 
  • Narrow shopping lanes. 
  • Feels like hours of waiting. 
  • Broken trolleys.
  • Slow card payments.


Super Fast:

  • No queues. 
  • If a queue forms, outcomes a staff member. 
  • Wide shopping lanes. 
  • Working trolleys.
  • Super fast card payments, consistently.

After looking at the top two examples, consider the following two screenshots taken from two websites that we ran through Google’s Page Speed Tester (the one on the left has already been optimised by SwiftCom):

Which of these sites are you more likely to browse? I’m sure your answer will be number two? And that is correct. Think of it this way.

A website that takes more or less 6 seconds to load completely vs a website that takes less than one second to load, means that you can browse 6 pages in the same time it took you to browse a single page. Plus, 6 seconds is still fairly okay, we’ve seen very popular South African websites like the below one, that takes about 22.8 seconds to load. And this isn’t just from a single test, as you can see, Google reports that Chrome browsers over the last 30 days all experienced a load time of about 22.8 seconds. The data is, therefore, real field data and can be trusted.

When a website loads in under 2 seconds, users are able to browse more pages on the website. This means that Google will more likely rank the faster website, purely because the page load time was faster and there was more pages/session.

Have a look at one of our recent projects, Kooi Beds International. This website pre-loads content in the browser, so a page will already be loaded before you’ve even clicked. The experience is simply amazing.

Now you have it, SEO is not just about ranking organically on Google. It’s about much more than that.

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Did this page interest you? Would you like to work with SwiftCom? If so, you can contact our team and we’ll see how SwiftCom can better understand your needs.